This post is FULL of news and items!! I’ve got pictures, video AND a give away!! Who’s your favorite blogger now?!
Food Lion is one of the three “regular” grocery stores in our area (Note.. I don’t put Whole Foods or Fresh Market in this category) and is known for its lower prices and simple stores. While I’m a big fan of saving money, I am also very particular about where I shop. Food Lion has always had the better prices of the three grocery stores but a lot of their stores have become pretty run down. So much in fact, that I had taken them out of circulation as a regular option when it came to our weekly grocery shop. There is one less than 4 miles from our house but I usually will only run in there when I’m in that area. So I was thrilled when I found out that Mom Central Consulting had selected me as part of the Food Lion Bloggers Brigade. Food Lion is redesigning a lot of their stores across the area and they want to let everyone know that they are bigger, better and BRIGHTER!
I received my welcome kit earlier this week and included was a wood recipe box with recipe cards, a VERY nice wooden cutting board, the cutest cookie cutter in the shape of – what else- a lion, an oven mit that the Rooster went nuts over and a gift card for my trip to the store. I really wanted to be very strategic in this experience so I chose a few recipe cards that they had sent, downloaded the Food Lion app, made my list and picked one of the newly redesigned stores. The store that is closest to me is not one of the ones that has been redesigned (really hoping this changes), so I chose another one that I would probably visit on a regular basis.
My first reaction as I entered the store was that it was VERY bright. For the record – I hate dark stores. Dark stores = dirty in my mind. If Food Lion did nothing else with their redesign, just brightening the stores was a huge step in the right direction. I moved in the same direction that I always do – to the right where produce is. Their produce section isn’t huge but it has all the basic items that you would need. Next up was the dairy department. Here’s a quirky little thing that I was very impressed with – they have more than just american cheese as an offering for their store brand cheese slices – they also carry swiss and pepper jack slices! Simple, I know but none of the other stores have that as an offering in their store brand!
One of the things that I didn’t like was that the dairy and freezer departments were right next to produce. Since most people DO enter the store and instinctively head to the right, those two departments should be on the opposite side of the building. If I’m picking up dairy and frozen items, I’m running the risk that they’ll rise in temperature by the time I’m finished with my shopping. Small detail but something worth noting.
Food Lion doesn’t have a million different items – a fact that I’m sure helps them keep their prices lower. But, other than one item, I had no problems finding everything that was on my list. Whenever possible, I opted for their store brand called My Essentials. The aisles were organized and clearly labeled. The only thing that presented a challenge for me was the signage in the meat department – a couple of times it was difficult to match the sign to the item that was on sale. I found that I had to be careful that the item that I was picking up was, in fact, the item that was advertised.
Checking out was fast and the staff was super friendly. I enjoyed chatting with the Assistant Store Manager, Holly and Donna who (wo)manned the register. I was given a budget/gift card of $150 and I did go over that by $40 but I don’t think that’s bad at all for all that I got. I had planned meals for a week plus the staples that 3 growing girls require, so I was very pleased with all that I got for my money. Added bonus is that I had forgotten about was that Food Lion has a free milk program where your 7th gallon is free after buying 6. Milk’s not cheap these days and that’s a nice little perk!
If you haven’t visited Food Lion lately, I would highly recommend you check them out again. (You can visit their site by clicking here to see the changes!) They’ve done a great job of up-fitting their older stores and their brand new stores are totally amazing. Like I said – I was really excited to participate in this event because I wanted to be impressed and I was not disappointed!
Now for the fun part for YOU! I have a $50 Food Lion gift card to give to one of my lucky readers!! You’ll find the Rafflecopter below – the more you do, the better your chances at winning! Contest runs through August 10th so do what you can while you can!
I did record a video of my adventures. To watch that, just click here!
You’re going to love the new Food Lion and good luck to all who enter the give away!
I participated in a campaign on behalf of Mom Central for Food Lion. I received a gift card and product kit to facilitate my review.